RULER™ Essential Tee

A soft, breathable tee with a relaxed retail cut that speaks plainly and confidently. Lightweight Airlume combed ring-spun cotton sits close to the skin without clinging, while side seams and shoulder tape keep the shape looking sharp after repeat wears. The back carries a bold, conversational statement in warm, retro lettering — unafraid and a little cheeky — while a small, subtle chest motif keeps the front low-key. Wear it to take a stand in everyday moments: running errands, meeting friends for coffee, or lounging at home. It pairs easily with denim, layered under a shacket, or worn on its own when you want your message to do the

Product features

- 100% Airlume combed and ring-spun cotton (lightweight 4.2 oz)

- Retail fit with crew neckline and tear-away label for comfort

- Structural details: side seams, ribbed knit collar with seam, shoulder twill tape

- Durable, vibrant prints via DTF/DTG printing methods on sleeves and labels

- REACH certified; blank sourced from Honduras; responsible manufacturing (Bella+Canvas standards)

Care instructions

- Machine wash: cold (max 30C or 90F)

- Non-chlorine: bleach as needed

- Tumble dry: low heat

- Iron, steam or dry: medium heat

- Do not dryclean